While press releases may no longer be the primary method for distributing company news in our modern society, they are still incredibly powerful marketing tools that you should take advantage of.  Whether you want to promote an event, stimulate conversation about your company, or send a message to the public about noteworthy company developments, press releases can provide immense value through their ability to reach potential customers and generate discussion. Because of this, strategic press releases should be a lynchpin to any public relations strategy.

A brief and captivating press release will share your company’s latest developments with the world, bringing you to the forefront of every conversation. On the other hand, a mistimed or poorly handled press release will likely cause more damage than good.

If you do not manage your press releases properly, it is unlikely that they will ever reach your target audience, which is a waste of a golden opportunity to expand your reach. Not to mention, a big waste of money. Below, we will discuss when you should write a press release, how to best leverage it, and give general tips on best practices.

When to Write a Press Release

A growing, competitive business will have several opportunities throughout the year to write a press release. It’s important to keep in mind though that not every small thing is press release worthy. That said, you may be surprised by all the seemingly insignificant events you missed out on that would have been perfect opportunities to utilize a press release. Such occasions include:

The Substance of the Press Release

If you want to get the most out of your press release, you must have something that is both newsworthy and readable. Tips for increasing the impact of your press release include:

How to Leverage Your Press Release

Now that we’ve covered how to write a press release and what to include within them, let’s take a look at a few tips that will help you get the most out of each release.


When done right, press releases are valuable means for disseminating new and vital information within the industry and to potential customers. By keeping relevance and readability at the forefront of your mind, you’ll ensure that you’re getting the most out of each and every press release.


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